Responsibilities

• Develops and maintains strong partnerships within the assigned department and/or college, understanding key business strategies, objectives, and project expectations to support marketing efforts and goals
• Develops and manages comprehensive marketing and communications strategy, campaigns, projects, tactical execution plan
• Oversees the production process, day-to-day project activities and provides analytical analysis
• Creates advertising, marketing copy, newsletters, memos, reports and other forms of communication aimed at increasing enrollment, increasing philanthropic support, improving name recognition and enhancing the assigned department and/or college
• Creates, plans and executes engaging and interactive social media content strategy to enhance the assigned department and/or college's reputation
• Oversees the day-to-day activity on the assigned department and/or college's social media channels (Twitter, Facebook, LinkedIn, Instagram, YouTube, etc.)
• Utilizes social media to drive users to the assigned department and/or college's website, enhance the brand, promote events and programs, recruit students
• Ensures that communications are aligned with the University and the assigned department and/ or college's brand messaging and policies to increase the sense of connection to the College and its extended community
• Produces creative collateral (i.e. pop-up banners, brochures, booklets, department signage, newsletters, email templates, print ads, campaigns, GIFs, static images, videos, college events promotion, OwlTV, internal media and social media)
• Directs projects using appropriate internal and external resources (including, but not limited to, department team members, automation/CRM systems, videography, PR /marketing team, agency partners, freelance professionals, and PR/marketing firms)

Requirements

• Bachelor's degree from an accredited institution of higher education in marketing, business administration or related field
• Two (2) years of marketing, communications, or public relations work experience with a focus on account management and digital campaign management

Preferred

• Previous experience in higher education preferred
• Extensive experience with various computer software Google Analytics certified
• SEO BrightEdge or other SEO certification
• An advanced degree from an accredited institution of higher education in a related field