Responsibilities

• Integrated Marketing + Communications
• Develop and execute integrated marketing and communications campaigns for CBSA programs, membership initiatives, organizational priorities, and events, ensuring consistent messaging and on-time delivery.
• Manage the editorial calendar and develop content for email newsletters, CBSA’s annual magazine, blog posts, articles, presentations, and marketing and membership collateral.
• Create email campaigns, landing pages, and digital calls to action for targeted audience segments; maintain accurate distribution lists and follow applicable email marketing, copyright, and privacy requirements.
• Design and edit branded assets for print and digital channels, applying sound judgment to layout, typography, color, imagery, and accessibility.
• Coordinate photography, video, and other multimedia content for CBSA’s website, social channels, events, and YouTube presence.
• Create email campaigns in Salesforce Engagement.
• Collaborate with CBSA staff, subject-matter experts, and the external strategic communications firm to translate complex information into clear, compelling content.
• Manage relationships, contracts, and budgets for marketing vendors, platforms, and creative services.
• Establish campaign goals, analyze performance, share actionable insights, and continually improve marketing effectiveness.

Requirements

• Demonstrated experience in marketing, communications, content development, or a closely related field.
• Exceptional writing, editing, and verbal communication skills, with a strong command of grammar and the ability to adapt content for different audiences and channels.
• Experience managing integrated campaigns across email, social media, websites, and other digital channels.
• Strong visual judgment and proficiency with Adobe Creative Suite, including Illustrator, InDesign, and Photoshop, Canva, or comparable professional design tools.
• Experience with content management systems such as WordPress and email marketing platforms such as Salesforce Account Engagement or similar tools.
• Ability to manage multiple projects, deadlines, stakeholders, and changing priorities with accuracy and follow-through.
• Comfort using performance data to assess results, communicate insights, and improve future work.
• A collaborative, service-oriented approach and the ability to work effectively with colleagues, members, vendors, and external advisors.
• Proficiency with Microsoft 365 and video-conferencing tools.
• Ability to work occasional early mornings, evenings, or weekends and travel as needed for events and conferences.

Preferred

• Experience in an association, nonprofit, agency, life sciences, healthcare, or other mission-driven environment.
• Familiarity with customer relationship management or association management systems, preferably Salesforce Account Engagement and Engagement Studio.
• Working knowledge of HTML and CSS and experience coordinating with web developers.
• Experience with photography, video production, media relations, digital advertising, or event marketing.

Benefits

• Health, dental, and vision insurance; a 401(k) plan with a matching provision; generous paid time off; paid holidays; and professional development opportunities