Responsibilities

• Develop clear, concise, and compelling copy for digital marketing campaigns, web content, email, advertising, and product marketing initiatives
• Translate marketing strategies and business objectives into consumer-friendly messaging that drives engagement and conversion
• Ensure all communications align with brand voice, tone, and messaging standards
• Collaborate with stakeholders, designers, and marketing teams to deliver cohesive, high-quality campaigns
• Create and execute content strategies across multiple channels including web, email, and paid media
• Optimize content using SEO/SEM best practices to improve search visibility and performance
• Analyze campaign performance and metrics to refine messaging and improve effectiveness
• Support marketing plans, campaign execution, and editorial calendars
• Contribute to and maintain brand guidelines, messaging frameworks, and style guides
• Provide editorial review, proofreading, and quality assurance for all marketing materials

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience)
• 4+ years of experience in copywriting, marketing communications, or content strategy
• Proven experience creating copy for digital channels (web, email, paid media, social)
• Strong understanding of brand voice, storytelling, and audience engagement
• Experience with SEO/SEM optimization and content performance metrics
• Excellent writing, editing, and proofreading skills with strong attention to detail
• Ability to translate complex ideas into clear, customer-focused messaging
• Experience working in collaborative environments with cross-functional teams
• Strong organizational and time management skills; ability to manage multiple priorities
• Proficiency with tools such as Workfront or similar project management platforms, and standard PC applications

Preferred

• Experience in financial services, banking, or regulated industries
• Background in agency or fast-paced creative environments
• Experience developing integrated marketing campaigns across multiple channels
• Familiarity with content management systems (CMS) and digital analytics tools

Benefits

• competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans