Responsibilities

• Lead and execute strategic marketing initiatives that elevate Zane State College's brand, drive student enrollment, and enhance campus and community engagement.
• Manage the Welcome and Testing Center staff, ensuring a sense of belonging and consistent professionalism for students, employees, and visitors.
• Oversee the development, distribution, and analysis of digital and print content, manage social media platforms, and ensure message alignment across departments and channels.
• Collaborate with faculty, staff, and administrators to promote academic programs, campus events, and student success stories.
• Require strong project management skills, data-driven decision-making, and proficiency with Jenzabar tools (JRM and J1) to ensure coordinated communication efforts and seamless CRM integration.
• Develop and execute annual and campaign-based marketing plans to support institutional goals.
• Ensure consistent brand messaging across platforms and align marketing strategy with enrollment and retention priorities.
• Coordinate communication around major events, deadlines, and institutional updates; support internal and external communication.
• Oversee creation of digital and print materials including brochures, flyers, web content, video, and email campaigns; write/edit content for print collateral and web.
• Manage the College's presence across social media platforms; develop engaging content calendars and monitor performance; respond to audience engagement.
• Use Jenzabar JRM and J1 to track outreach and engagement efforts; analyze campaign data; maintain up-to-date contact records and integrate marketing with recruitment and retention workflows

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field
• Minimum of 2 years of professional experience in marketing or communications
• Strong writing, editing, and content development skills
• Experience with higher education marketing
• Proficiency with Jenzabar tools (JRM and J1) or equivalent CRM platforms

Preferred

• Experience in multimedia production and web management
• Understanding of social media analytics
• Ability to analyze campaign data to guide improvements

Benefits

• Competitive base salary
• Comprehensive healthcare plans including medical, dental, vision, and prescription coverage
• HSA/FSA
• Employee Assistance Program
• Life and long-term disability insurance
• Supplemental retirement savings plans
• Generous paid time off including vacation, sick, and personal leave