Responsibilities

• Strategize, Schedule, and Execute all social media efforts for USE-related platforms (Facebook, Instagram, X, YouTube, LinkedIn, Threads, TikTok)
• Organize and track social media analytics to report results on specific pieces of content
• Continually monitor, engage, message, and respond to audience questions, comments, complaints, and other customer requests across social and email platforms
• Budget, create, manage, and monitor content calendars, social media marketing projects, and paid advertising campaigns
• Research and stay up-to-date with trends and best practices on digital platforms and adjust USE platforms accordingly
• Collaborate with designers to consistently update official USE-related websites
• Track website analytics and identify strategies for improvement
• Implement and maintain a content organization system for all USE and client events
• Create video and photo content for USE-related digital platforms.
• Optimize copy for digital engagement and SEO

Requirements

• Must reside in the Greater Houston Area
• Bachelor's Degree in Communications, Marketing, Journalism, Sports Management, or a similar relevant field; experience may substitute for education
• 1-2 years of experience in the sports marketing and communications space
• Knowledge and working understanding of all social media platforms
• Proven track record of writing and creating engaging and persuasive social media content with a broad range of social media strategies and tools
• Data-driven approach and proficiency in social metrics
• Ad strategy, paid digital advertising, and SEO experience
• Ability to create video content and other creative elements quickly
• Working knowledge of graphic design platforms (Photoshop, Canva, InDesign, and/or Illustrator) and video production experience
• Strategic mindset to achieve organizational goals, seek new opportunities, and proactively solve problems
• Strong time management, organizational, and work planning skills

Preferred

• Any press, media outlet, or on-camera speaking experience is a plus
• Any extensive video editing, graphic design, or website design experience is a plus