Responsibilities

• Brand Management: Maintain and safeguard a cohesive brand identity across all physical assets, digital collateral, and community touchpoints, ensuring messaging reflects WonderTrek’s commitment to play-based learning, playing in nature, and regional enrichment.
• Launch & Conversion Funnels: Develop multi-channel marketing campaigns that turn digital engagement into tangible actions (capital campaign donations (monetary and in-kind), early membership sales, and volunteer commitments).
• Site Construction Content Creation: Document construction site milestones with high-quality construction site photography, short-form video content, and creative storytelling.
• Social & Digital Media Management: Lead strategy and daily execution for all digital channels (Instagram, Facebook, TikTok, Linkedin, YouTube, website, and email newsletters) with emphasis on visual storytelling.
• Data-Driven Optimization: Monitor and analyze performance metrics across Google Analytics, Meta Insights, and email engagement; utilize Feathr to maximize ROI.
• PR & Grassroots Outreach: Draft press releases and pitch progress updates; partner with regional schools, libraries, and businesses to embed the brand across North Central Minnesota.
• Collaborate and Self-Start: Lead collaboration on storytelling projects including short-form video, web development, newsletters, printed materials, press releases, and other communications tactics.
• Cross-Functional Team Support: Support broader museum operations, pre-opening events, peak attendance days as an integrated team member.
• Other duties as assigned: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities; duties may change at any time.

Requirements

• 3+ years of professional experience in digital marketing, communications, or multimedia content creation.
• Strong hands-on proficiency in smartphone photography, short-form video editing (Reels, TikTok), and basic graphic design (Canva).
• Demonstrated experience utilizing digital analytics tools to track campaign performance and user conversion journeys.
• Thrives in a self-starter position within a fast-paced, collaborative team environment.
• Demonstrated accountability and integrity.
• Excellent interpersonal and communications skills, written and verbal.
• Enthusiasm for local outdoor recreation activities and play based learning.
• Flexibility to work a varied schedule, including weekends, evenings, and holidays.
• Physical stamina and the ability to stand, walk, and bend for extended periods (especially on active construction and exhibit sites).
• Must possess a valid driver's license and be willing to travel within a 120-mile radius of Brainerd, MN to support regional outreach.
• Must pass a background check.

Preferred

• Prior marketing experience within museums, non-profits, family attractions, or startup environments.
• Degree in marketing, communications, or a related field.
• Experience building automated email workflows, managing website CMS, or donor databases/CRMs.

Benefits

• Benefits: MN Employee Safe & Sick Time (ESST) is accrued at 1 hour per 30 hours worked.
• Paid family medical leave.
• Professional development opportunities.
• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance