Responsibilities

• Content Creation: Create compelling content for various channels, including social media, website, email campaigns, and press. Manage the company’s marketing content, organizing PR opportunities, content themes, production, and distribution based on company objectives.
• Team Leadership: Manage and mentor a small team of marketing professionals, providing guidance and support to achieve team goals.
• Campaign Management: Plan, execute, and analyze marketing campaigns to ensure they meet objectives and deliver ROI. Stay abreast of industry trends to contribute insights and recommend best practices, service as a trusted advisor to senior leadership.
• Brand Management: Maintain and enhance the company's brand image through consistent messaging and visual identity (sales/marketing collateral, presentations, events, advertising, public relations, email marketing, and online/social media.)
• Performance Tracking: Monitor and report on the effectiveness of marketing activities, using data to make informed decisions and optimize strategies.
• Public Relations: Lead all PR efforts, including media relations, thought leader outreach, crisis communication and development of PR campaigns that effectively convey the company’s key messages and values and enhance the company’s reputation across platforms.
• Budget Management: Manage the marketing budget, ensuring efficient allocation of resources.
• Other responsibilities or duties may be assigned.

Requirements

• Outstanding verbal and written communication skills with attention to detail
• Ability to work in a dynamic, fast-paced environment
• Ability to take initiative, organize, plan, prioritize, and execute complex tasks to deadline
• Proficiency in Microsoft Office (Outlook, Word, PowerPoint, and Excel) and digital marketing tools and platforms (e.g., Wordpress CMS, Adobe Creative Suite)
• Proficiency in digital marketing tools and platforms
• Leadership skills with the ability to inspire, motivate, and mentor a team
• Analytical mindset with the ability to think strategically, interpret data and make data-driven decisions to respond to organizational and project needs
• 5+ years of relevant experience in Marketing, Communications, or related field
• 2+ years of people leading experience
• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or a related discipline; or equivalent work experience in lieu of degree