Own a multi-channel marketing engine focusing on digital marketing, content, and campaigns to drive audience reach and revenue for Seamen’s Bank.

• Digital Marketing & Social Media: Own management of social platforms, content creation and scheduling to maximize engagement and reach.
• Email Campaigns & Website: Launch and develop email programs to drive traffic to the Bank website and revenue-generating departments; Manage, update, and optimize the site for fresh content.
• Content Creation & Copy: Serve as primary content creator, translate complex financial products, and shape raw material into impactful messaging; write and collaborate on copy.
• Brand Management & Awareness: Maintain consistent messaging and branding; position the Bank as a community leader and partner; drive brand moments and news.
• Campaign Development & Management: Plan, execute, and analyze product/services campaigns; target customers across geographies and grow market share.
• Media Outreach & Expert Positioning: Build a multi-channel media list, pitch content, and collaborate with internal experts to position the Bank as an industry leader.
• Performance Tracking: Monitor and report on marketing metrics; optimize strategies based on data and trends.
• Budget Management: Allocate resources efficiently and track ROI across initiatives.
• Additional Duties: Remove roadblocks, assist with communications needs, manage calendars, and coordinate vendors and events.