Responsibilities

• Own and evolve the school's brand identity, ensuring consistency across all touchpoints — print, digital, environmental, and verbal messaging
• Develop and maintain comprehensive brand guidelines and train staff on proper brand usage
• Lead the creation of compelling brand narratives that authentically reflect the school's Jewish mission, academic excellence, and community values
• Conduct periodic brand audits to assess perception, identify gaps, and recommend strategic enhancements
• Partner with school leadership to align brand positioning with the school's strategic plan
• Design and implement an integrated annual marketing plan encompassing digital, print, social, event-based, and community outreach channels
• Manage and optimize all digital marketing efforts including SEO/SEM, social, email marketing, and display advertising
• Produce and oversee high-quality creative assets including photography, video, graphics, copywriting, and print collateral
• Develop and manage the marketing calendar in coordination with the academic and admissions calendars
• Establish and track KPIs for all campaigns; analyze performance data and present insights and recommendations to leadership

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field
• 5+ years of progressively responsible experience in marketing and/or communications, with ideally 2 years in a leadership or strategy role
• Demonstrated success developing and executing integrated marketing campaigns from concept through measurement
• Exceptional writing, editing, and storytelling skills across a variety of formats and audiences
• Proficiency with digital marketing tools: Google Analytics, email marketing platforms (e.g., Constant Contact, Mailchimp), social media management tools, and CMS platforms
• Strong visual communication sensibility; experience working with designers or managing creative production
• Highly organized, self-directed, and capable of managing multiple projects and deadlines simultaneously
• A genuine appreciation for and commitment to the mission of Jewish day school education

Preferred

• Experience in a Jewish educational, nonprofit, or faith-based organization
• Familiarity with Jewish calendar, lifecycle events, holidays, and cultural sensibilities
• Experience with CRM systems and enrollment or development-focused marketing
• Proficiency with Adobe Creative Suite, Canva, or comparable design tools
• Basic photography, video, or multimedia production skills

Benefits

• comprehensive benefits package including health insurance, retirement plan including company match, generous paid time off aligned with the Jewish and secular school calendar, discounted synagogue membership and ongoing professional development opportunities.