Marketing and Communications Manager

District of Columbia, USA (Hybrid)

$126K/yr – $140K/yrMid Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own integrated external communications for the DC Metro region, balancing messaging, media relations, and thought leadership to protect and grow the firm’s reputation across offices and practice groups.

  • Thought leadership and media: drive placements, bylines, newsletters, events, podcasts, and multimedia to raise profiles for offices and lawyers.
  • Risk and influence: identify PR opportunities and risks, advise leaders on communications decisions, and manage media outreach and spokesperson readiness.

Job Description

  • Partners with the DC and Northern Virginia Managing Shareholders, and Marketing and BD leads, and the Chief Communications Officer to create a proactive communications plan aligned with the DC Metro region, practice and industry groups, and global objectives
  • Serves as a strategic advisor to office and practice leaders on messaging, reputation management, and communications strategy
  • Identifies brand-building opportunities for the offices and lawyers through events, civic engagement, thought leadership, and media
  • Develops content priorities and outreach strategies to build thought leadership via media placements, bylined articles, newsletters, alerts, events, podcasts, and multimedia
  • Identifies and leverages external PR channels to achieve communications goals
  • Identifies PR opportunities and risk issues and advises office and practice leaders on communications decisions
  • Provides media relations support, including pitching, monitoring interviews, and preparing attorneys with talking points
  • Seeks out opportunities to place attorneys and stories in client-facing media
  • Manages media outreach and press releases for matter wins and lateral hires in DC Metro and related practices
  • Creates and repurposes content for external communications across platforms
  • Writes press releases, internal communications, and media collateral as needed
  • Supports peer review and publishing of DC/NVA specific blogs, alerts, articles, and podcasts
  • Plans, researches, and executes awards submissions, and internal and external thought leadership events
  • Provides strategic and creative support for communications programs; writes and designs collateral for the firm's Intranet, presentations, white papers, and handouts
  • Drafts targeted social media posts in support of attorneys and practice areas
  • Assists with attorney social media training
  • Leverages social media to maximize exposure for firm news and thought leadership
  • Collaborates with marketing and business professionals across the firm
  • Performs other duties as assigned
GT Restructuring logo

GT Restructuring

GT Restructuring, die Restrukturierungseinheit von Greenberg Traurig in Deutschland, ist eine Kanzlei für Insolvenzverwaltung und Restrukturierung mit Standorten in Berlin und München. Im Kern vereint GT Restructuring die rechtliche Expertise der klassischen Rechtsberatung mit der Bereitschaft und Fähigkeit, unternehmerische Verantwortung als Insolvenzverwalter, Sachwalter oder Restrukturierungsmanager zu übernehmen.

Berlin, Berlin, DEU
16 employees

Traffic Signals

Monthly Visitors
262.4K
Traffic Source Mix
Search
52.6%
Direct
40.7%
Referral
5.6%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Roles Posted (Last 30 Days)
1