Marketing Communications Manager at ESF Camps & Experiences | Philadelphia, PA

ESF Camps & Experiences

Marketing Communications Manager

Philadelphia, PA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive omnichannel marketing campaigns for ESF brands, owning calendars, strategy, and measurement across enrollment programs.

Must-have: In-depth HubSpot experience and proven email marketing deployment
Standout: Experience coordinating multi-brand, multi-location campaigns with end-to-end workflow

Job Description

Responsibilities

Develop and manage the annual and seasonal communication calendar across all brands, programs and locations
Lead end-to-end execution of omnichannel campaigns—coordinating email, SMS, social, digital, and print deliverables into cohesive, on-schedule rollouts
Translate enrollment goals and program priorities into campaign strategy, segmentation logic, and messaging frameworks
Own the campaign workflow process: briefing, content development, stakeholder review, deployment, and post-campaign reporting
Write, design, schedule, and deploy marketing emails and SMS campaigns from brief to send
Build and manage audience segmentation strategy across program tracks, locations, grade levels, and enrollment status
Maintain and optimize email/SMS templates for consistency, deliverability, and performance
Manage list hygiene, opt-in compliance, and subscriber health across platforms
Establish and maintain campaign tracking frameworks in partnership with enrollment and operations teams
Compile and synthesize performance data (open rates, click rates, conversion, enrollment impact) into actionable reports for leadership

Requirements

3–5+ years of experience in marketing, communications, or campaign management (required)
In-depth HubSpot experience (required)
Demonstrated experience writing, building, and deploying email marketing campaigns
Hands-on experience with SMS marketing platforms and best practices
Strong project management skills with the ability to manage multiple concurrent campaigns, deadlines, and stakeholders
Proficiency in marketing analytics and reporting; comfortable pulling and interpreting campaign data. Strategic and customer-focused mindset with the ability to connect insights to execution.
Self-motivated and comfortable managing work independently while balancing multiple priorities.
Creative thinker with a solid foundation in brand and integrated marketing principles.
Highly organized with strong attention to detail.
Excellent written communication skills - able to write for diverse audiences, tones, and channels
Experience coordinating across teams and managing external vendors or creative partners

Preferred

Experience in youth programs, education, sports, or experiential/seasonal industries
Background in multi-brand or multi-site marketing environments
Familiarity with CRM systems and enrollment or registration platforms
Experience managing photo/video production shoots or multimedia asset projects
Experience using website content management software i.e. WordPress preferred
Experience using graphic design tools i.e. Photoshop, Illustrator, and other Adobe Creative Suite products
Experience handling multiple content formats text, images, video, and audio
Experience with Final Cut Pro and/or AfterEffects, Microsoft Moviemaker is a plus

Benefits

outstanding benefits package and the professional advantages of an environment that supports your development and recognizes your achievements

ESF Camps & Experiences

ESF Camps & Experiences has been a vital influence in the camping industry since its inception in 1982. ESF, which stands for education, sports and fun, features nationally recognized and award-winning camp programs for people of all ages in Connecticut, Delaware, Florida, Maryland, New Jersey, New York, and Pennsylvania. Offering an impressive portfolio, ESF’s mission is to provide the finest camp experience for people of all ages - an experience that will be remembered for a lifetime.ESF operates over 60 sports and multi-activity day camps in multiple states (www.esfcamps.com), pre-college summer programs (www.boldsummers.com), baseball camps with the Philadelphia Phillies (www.philliescamps.com), and basketball camps with the Philadelphia 76ers (www.76erscamps.com) and Brooklyn Nets (www.brooklynnetsbasketballcamps.com). Each of ESF's camp programs are designed to prepare and empower campers to be tomorrow’s leaders by immersing them in a fun summer experience focused on innovation, creativity, communication, problem solving and collaboration.Considered one of the country’s leading camping companies and people developers, ESF is ever evolving and developing top-notch programming. ESF partners with thought leading organizations such as the Philadelphia Zoo, The Franklin Institute, Under Armour, BSD Education and in addition, has bench marked with blue-chip companies and organizations which include Disney, GE, Cirque du Soleil, Four Seasons, The US Marine Corps and IDEO.ESF also has a non-profit foundation which focuses on after school mentoring and summer camps for underserved children in 2 states (esfdreamcamp.org), and a non-profit foundation which provides a unique acting program to young people with physical disabilities (www.actingwithoutboundaries.org).

Founded in 1982

Bryn Mawr, Pennsylvania, USA

338 employees (20 in marketing)

www.esfcamps.com