Marketing Communications Manager at Digital Monitoring Products | Springfield, MO

Digital Monitoring Products

Marketing Communications Manager

Springfield, MO (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive DMP's marketing communications strategy and brand voice across paid, owned and earned channels, collaborating with product, sales and leadership to align messaging and campaigns.

Must-have: 5+ years in digital marketing with ROI-tracked paid social/search experience.
Standout: End-to-end ownership of integrated campaigns across multiple channels and stakeholders.

Job Description

Responsibilities

Under direct supervision, the Marketing Communications Leader will lead, develop and execute DMP’s overarching communications strategy across all channels.
This role owns the voice of the brand and ensures consistent, clear and compelling messaging to internal teams, external partners and customers.
This position will lead strategy, execution, measurement and optimization for paid, owned and earned digital/social programs that drive awareness, engagement, lead generation, channel loyalty and brand reputation.
The leader will collaborate cross-functionally with product, sales and executive teams to align messaging with company objectives and drive engagement across DMP’s channel and customers.
In addition to hands-on execution, this role provides strategic direction, prioritizes initiatives and helps guide communications efforts within the marketing department.
Develop and execute digital-first marketing communications strategies across social, paid social, display, search, email and owned content.
Plan, write and publish high-quality content (social posts, captions, long-form articles, landing pages, email copy, ad creative briefs).
Build and manage paid social/search campaigns: audience strategy, creative testing, budgeting, bid strategy and optimization.
Manage organic social presence: content calendars, community engagement, influencer coordination and platform-specific best practices.
Design and run integrated campaign programs (awareness – nurture – conversion), aligning channels, messaging and creative.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism or related field (or equivalent experience).
5+ years of hands-on experience in digital marketing and social media communications for B2B and/or B2C brands.
Proven track record managing paid social/search campaigns with measurable ROI (Facebook/Meta, Instagram, LinkedIn, X/Twitter, TikTok, Google Ads).
Strong copywriting and content creation skills across short- and long-form formats.
Proficient with analytics and attribution tools (Google Analytics 4, Looker Studio/Google Data Studio, Meta Ads Manager, LinkedIn Campaign Manager).
Experience implementing tracking (UTMs, pixels, conversion events) and using data to optimize campaigns.
Solid understanding of SEO best practices and content optimization techniques.
Ability to design tests, interpret results and iterate quickly.
Excellent project management, prioritization, and cross-functional collaboration skills.
Expert digital/social strategy and channel tactics.
Strong writing, editorial judgment and storytelling.
Data-driven mindset; comfortable with analytics and dashboards.
Creative problem solving and rapid testing orientation.
Attention to detail and high standards for brand voice.
Self-starter, comfortable working independently and owning projects end-to-end.

Preferred

Certifications in Google Ads, Meta Blueprint or similar.
Experience with marketing automation (HubSpot, Marketo, Pardot) and CRM alignment.
Familiarity with creative tools (Canva, Adobe Creative Cloud) and basic design principles.
Experience in brand storytelling, thought leadership programs or influencer marketing.

Benefits

Onsite medical clinic for employee, spouse and family members, 18 and under, living at home; Medical, Dental, 401k, Life Insurance, Short and Long Term Disability, paid vacation/holidays) plus some not so usual (free security system, free UPS shipping)

Digital Monitoring Products

DMP specializes in delivering innovative security solutions, including burglary, fire, access control and video security products. As a family-owned business since 1975, DMP designs, manufactures and distributes products from the headquarters in Springfield, MO, ensuring 100% reliability and quality. With fast, responsive customer service and innovative features like mobile credentials and backward compatibility, DMP stands out in the security industry. DMP solutions provide seamless integration and flexibility for security professionals and dealers. DMP's commitment to honesty, integrity and continuous improvement ensures top-tier performance and support for all of our dealers. Join us in securing the future with advanced security technology.

Founded in 1975

Springfield, Missouri, USA

372 employees (27 in marketing)

www.dmp.com