Responsibilities

• Works with 3D CC/Drug Discovery/Advanced Cells commercial and business operations partners as well as internal scientific teams to develop comprehensive marketing strategies and tactical plans for the business groups and key marketing programs.
• Leads the strategy, execution and implementation of the tactical components of the integrated marketing communications plan across all relevant channels.
• Work with the Channel MarCom Leader to develop, plan and execute results driven channel marketing programs in support of business growth goals and advantaged distributor relationships.
• Monitors spending to stay within defined budget.
• Tracks results and reports back to internal stakeholders on lead generation, ROI as well as other relevant campaign metrics.
• Works with business, scientific and commercial teams to develop a deep understanding of the buying journey and personas for assigned market segments.
• Works with digital SMEs on marketing automation (lead nurture, lead attribution, etc.), web, social, webinars, SEO/SEM and other digital strategies and programs to generate awareness, create engagement and ultimately lead generation.
• Track results and optimizing programs across all integrated marketing communications channels, both online and offline.
• Works with the internal design teams and video producer as well as occasional outsourced work to external agencies.
• Works with cross functional team to identify relevant industry events. Work with the Tradeshow team and relevant internal stakeholders to an event strategy, including development of integrated marketing communications programs that maximize attendance and engagement before, during, and after events utilizing email, social, web, and other channels. Also responsible for developing booth layouts, in-booth messaging, and graphics.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum 8-10 years of experience in a content marketing, digital marketing, marketing communications role, experience in life sciences industry or medical device a plus.
• Integrated marketing communications program experience.
• Experience with Life Sciences industry, other technical industry or willingness to learn.
• Strong project and budget management skills and ability to manage multiple priorities.
• A strong desire to develop winning marketing programs through creative thinking.
• Digital marketing skills, including strong understanding of website content, social media, blog strategy, and partner/channel marketing.
• Experience supporting executive communications or thought leadership content.
• Strong writing, editing, content planning skills and ability to translate complex ideas into clear, audience-focused content
• Good business judgment and the ability to work to budgets.

Preferred

• Strategic and execution-oriented
• Strong editorial and content judgment
• Comfortable partnering with senior leaders
• Digitally fluent and audience-centered
• Collaborative, organized, and adaptable.
• Soft Skills: A willingness and ability to work under deadline pressures. Confidence, tact, and a persuasive manner. Good organizational and time management skills, ability to effectively multi-task. The ability to lead and motivate a team, including managing up and cross-functionally within a business. Excellent spoken and written communication skills. Results oriented.

Benefits

• Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.
• Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
• As part of our commitment to your financial well-being, Corning provides company matching contributions to your 401(k) savings plan of up to 4% of pay when you contribute at least 6% of pay.
• Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.