Responsibilities

• Manages a team of marketing professionals to ensure the successful execution of marketing campaigns and content initiatives.
• Oversees content marketing and public relations strategies; guides the team in translating complex product information into clear messaging across multiple channels.
• Collaborates across departments; supports strategic initiatives; acts as a trusted partner to the VP of Marketing.
• Translates complex product and organizational knowledge into clear narratives for media and external audiences; directs product positioning to drive campaigns that differentiate credit union products.
• Upholds brand standards, consistency, quality, timeliness, and effectiveness of all internal and external communications.
• Monitors media coverage and public relations performance; reports key metrics; recommends optimizations.
• Assists with development, implementation, management, and tracking of the annual marketing plan and budget.
• Leads, mentors, and develops the Marketing Campaign Manager, Marketing Coordinator, and Marketing Content Specialist; sets goals and provides regular feedback and performance evaluations.
• Oversees day-to-day marketing campaigns (direct mail, advertising, social media, content creation); collaborates with the Digital Marketing Manager for cross-platform alignment.
• Tracks, measures, and analyzes marketing campaigns; collaborates with Business Intelligence and vendors to measure performance.