Marketing Communications Manager

Birmingham, AL (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale the omnichannel voice by shaping social strategy, coordinating agency content, and driving PR and media efforts that support store openings and integrated campaigns.

  • Own integrated social media strategy and lead cross‑channel campaigns with agency partners
  • Build scalable playbooks and align creative standards across media, PR, and events
  • Track performance and leverage trends to inform analytics‑driven improvements

Job Description

Responsibilities

  • Own integrated social media strategy
  • Manage agency relationships and content workflows
  • Align with creative standards
  • Monitor trends and platforms
  • Lead campaigns for store openings
  • Partner on logistics and outreach
  • Build scalable playbooks
  • Manage PR strategy and agency
  • Oversee press releases and pitches
  • Build media relationships

Requirements

  • Bachelor’s degree or equivalent experience
  • 4–6 years marketing experience
  • Strong communication and project management skills

Preferred

  • Retail or multi-location experience
  • Analytics familiarity
  • Passion for books and pop culture

Benefits

  • Competitive compensation, health benefits, PTO, employee discounts, and retirement savings plan.
Books A Million logo

Books A Million

3.3 Glassdoor

Books-A-Million, Inc., is the second-largest book retailer in the nation, operating more than 200 stores in 32 states and online at Booksamillion.com. The company also owns 2nd & Charles, a fast-growing new and used bookstore and pop culture purveyor with more than 40 stores in 18 states and counting. Headquartered in Birmingham, AL, Books-A-Million maintains strong roots in Florence, AL, where it began as a street-corner newsstand in 1917 and still operates its wholesale and distribution subsidiary, American Wholesale Book Company.

Founded in 1917
Birmingham, Alabama, USA
2.8K employees (105 in marketing)
41% recommend to a friend
36% CEO approval

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$29K
Traffic Source Mix
Search
42.7%
Direct
46.3%
Referral
5.9%
Social
3.3%
Paid
1.6%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
105 (4% of company)

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