Responsibilities

• Lead and implement marketing and communications activities in support of the vision and strategic direction of the FAEIS program and ALCE department.
• Plan and execute a comprehensive communications and marketing strategy that aligns with the College of Agriculture and Life Sciences and university-wide initiatives.
• Develop strategic content that demonstrates the impact and significance of ALCE and FAEIS programs, research, and people to support enrollment, philanthropy, and institutional reputation.
• Manage and optimize digital and print content for both FAEIS and ALCE, including websites, social media, and publications.
• Maintain accurate, accessible, and strategically aligned content; support the development of digital and print materials; ensure compliance with Virginia Tech brand, editorial, and digital accessibility standards.
• Collaborate with colleagues from FAEIS, ALCE, and the college’s marketing and communications team to ensure the position is supported, resourced, and aligned.
• Identify key audiences and develop targeted communications and marketing plans that drive measurable impact.
• Attend/cover some events outside of normal business hours; be prepared for hybrid work arrangement and on-campus presence.

Requirements

• Master’s degree in communications, marketing, agricultural communications, or related field, or bachelor’s degree with relevant experience
• Experience developing and implementing strategic marketing and communications plans
• Strong writing, editing, and storytelling skills
• Experience with digital communications platforms, web content management systems, and social media
• Strong organizational, interpersonal, and project management skills

Preferred

• Experience in higher education, agriculture, or Extension
• Familiarity with Virginia Tech brand standards and communications practices
• Experience with analytics, measurement, and performance reporting