Responsibilities

• Develops, executes, and measures the success of social media strategy to enhance brand visibility, engagement, and positioning within the marketplace and broader community.
• Writes and manages client-facing communications and marketing copy, including website content, digital campaigns, presentations, and other external materials.
• Produces short- and long-form video content for digital marketing platforms.
• Ensures all marketing materials, client communications, trainings, presentations, and videos are consistently branded and aligned with approved brand standards and messaging.
• Serves as the brand steward for, ensuring consistency, quality, and accuracy across all marketing, communications, training, and client-facing materials.
• Plans and coordinates registration, attendance, logistics, and materials for industry conferences and trade shows.
• Aligns marketing initiatives with approved operational budgets and business priorities.
• Independently develops and maintains project schedules, timelines, and budget tracking for marketing initiatives.
• Creates and executes annual print and digital marketing campaigns in alignment with organizational goals and brand standards.
• Travels to industry conferences to represent and engage with current and prospective clients, as needed.
• Serves as the primary point of contact for day-to-day marketing and communication needs and in-office support.
• Travels to correctional facilities, as needed, to interview employees and capture content for videos and other marketing materials.

Requirements

• Bachelor’s degree in marketing, communications, journalism, advertising, business or related degree.
• Proficiency in Microsoft Office 365, Adobe Creative Cloud Platforms, and audio/visual production and editing.
• Skilled in creating new content in graphic design platforms such as Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Express and Canva.
• Basic technical expertise in digital marketing and web content development and management.
• Written, verbal, and audio/visual communication skills.
• Experience in developing and expediting marketing collaterals.

Preferred

• Problem Solving: Approaches challenges collaboratively and proactively, focusing on solutions rather than simply identifying issues. Takes ownership of outcomes, acknowledges knowledge gaps, and seeks out or recommends effective solutions.
• Team Collaboration: Works effectively with cross-functional teams to foster a cohesive, respectful, and inclusive working environment. Shares knowledge, supports team learning, and values diverse perspectives and experiences.
• Communication: Communicates clearly and effectively in both written and verbal formats. Tailors messaging to the audience, listens actively, and articulates ideas with clarity and professionalism.
• Time Management: Effectively organizes and prioritizes work to manage multiple projects simultaneously. Plans meetings, meets deadlines, and adapts to shifting priorities with minimal supervision.
• Attention to Detail: Produces accurate, consistent, and high-quality work. Documents key details to minimize miscommunication and ensure alignment across stakeholders and deliverables.
• Reliability & Accountability: Demonstrates strong ownership, follow-through, and accountability for work product, commitments, and results. Consistently meets project goals and expectations.
• Stress Management: Maintains composure, respect and effectiveness when working under tight deadlines, managing competing priorities, or responding to time-sensitive or high-pressure situations.