Marketing Communications Generalist - Social Media

Harrisburg, PA (On-site)

$50K/yr – $60K/yrMid Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own and execute the organization's marketing communications program across social media, content creation, video production, and analytics, while coordinating events, partnerships, and public outreach across multiple counties.

Job Description

Responsibilities

  • This position is responsible for providing communications support to both internal and external customers, producing video content, assisting with design and managing social media accounts.
  • This position reports to the Marketing Manager. This position receives general supervision and works within established guidelines.
  • Maintain all aspects of social media including: responding to inquiries, moderating comments, messages and reviews, creating & implementing the monthly schedule, setting up, overseeing and tracking all social ad campaigns under the Marketing Manager's insight.
  • Write, edit and proofread various types of content, including material for website(s), press releases, marketing material and other types of contact that take the message to the public.
  • Plans, films, produces, edits and publishes short-form and long-form video content to support marketing campaigns, customer education, employee communications, public outreach efforts, special events, and organizational initiatives. Ensures all video content aligns with Authority branding, messaging, accessibility standards, and communication objectives.
  • Compiles metrics and reporting data for the MarComm Department by utilizing analytics platforms and reporting tools to identify trends, measure performance, generate insights, and support data-driven decision-making.
  • Moderates all user-generated content.
  • Helps to develop, design and track internal marketing materials such as employee memos, flyers/posters, and electronic boards & assists with making edits to Wordpress websites.
  • Assists in Media planning and buying for the MarComm Department.
  • Coordinates and organizes special events, outreach activities, public information programs/campaigns and conducts presentations to internal and external audiences throughout all 11 counties to help foster a positive image and to help increase the public and community support for public transportation.

Requirements

  • Bachelor's Degree required in Marketing, Communications, Writing, or related field.
  • A minimum of five to seven years Marketing experience in a professional setting.
  • Ability to prioritize numerous tasks. Flexible, capable of working under pressure. Quick to learn new ideas and procedures.
  • Readily adapt to changing types of Authority customers (internal and external) and services provided by the Authority.
  • Energetic, upbeat, team player with excellent verbal and written communication skills.
  • Self-starter, capable of identifying problems within own area of responsibility and taking action to correct them and forward others to proper area(s) for resolution .
  • Manage and monitor special assignments.
  • Excellent attention to detail and follow-through.
  • Possess a pro-company attitude and a willingness to attend work-related training and education programs.
  • Must possess valid motor vehicle operator's license that is not under suspension or revocation.

Benefits

  • Paid Weekly
  • Excellent Full Benefits Package: Health, Dental, Vision, Simplified Employee Pension, Paid Holidays, Paid time off, Company provided life and disability
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rabbittransit

4.1 Glassdoor

rabbittransit, a brand that support three distinct municipal authorities; Susquehanna Regional Transportation Authority, Cumberland-Dauphin-Harrisburg Transit Authority, and Central Pennsylvania Transportation Authority. rabbittransit functions as a Pennsylvania regional public transportation provider, offers a variety of transportation services to the residents of Adams, Columbia, Cumberland, Dauphin, Franklin, Montour, Northumberland, Perry, Snyder, Union and York Counties.More than 8,000 people depend on rabbittransit each day to get to work, medical facilities, school and other life-sustaining activities. rabbittransit is dedicated to helping all residents in the region get to where they want to go.Services include:oFixed Route SchedulesoShared Ride programsoParatransitorabbitEXPRESSWe look forward to serving you. Just Hop On!

Founded in 1974
Harrisburg, Pennsylvania, USA
129 employees (4 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$50K/yr – $60K/yr

Taken straight from the job posting.

See all rabbittransit salaries

Marketing Team

Marketing Team Size
4 (3% of company)
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
72.7K
Traffic Source Mix
Search
55.4%
Direct
37.4%
Referral
6.4%
Social
0.2%

Headcount Trend

Current headcount: ~129

Recent News

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Marketing Communications Generalist - Social Media

rabbittransit · Harrisburg, PA · On-site