Marketing & Communications Director

Lancaster, PA (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Own a multi-campus marketing and communications engine with a bias to growth, storytelling, and brand discipline.

  • Growth ownership: plan and execute campaigns that lift attendance, engagement, and first-time guest metrics across campuses.
  • Systems & storytelling: build quick, clear briefs and workflows that prevent last-minute rushes while enabling local teams.
  • Creative direction: set strategic direction for all creative output and maintain brand consistency across venues and channels.

Job Description

Growth and campaigns ownership across multi-campus marketing and communications driving attendance, engagement, and messaging consistency.

  • Strategy & Growth: Develop and execute a comprehensive marketing and communications strategy aligned with Victory’s mission
  • Strategy & Growth: Own and drive measurable growth in attendance, engagement, and participation
  • Strategy & Growth: Establish and track KPIs (attendance trends, first-time guests, engagement metrics, campaign performance)
  • Strategy & Growth: Oversee digital marketing efforts including paid ads, landing pages, and audience targeting
  • Campaign Leadership: Lead planning and execution of all major campaigns (sermon series, events, seasonal initiatives)
  • Campaign Leadership: Ensure campaigns are fully defined upfront (messaging, deliverables, timelines)
  • Campaign Leadership: Partner with Executive Team and ministry leaders to align priorities and direction
  • Systems & Process: Build and enforce communication request systems across all ministries
  • Systems & Process: Ensure all requests are complete, clear, and submitted on time
  • Systems & Process: Mitigate last-minute, incomplete, and reactive communication workflows
Victory Church Lancaster PA logo

Victory Church Lancaster PA

Victory Church is one church in many communities across Lancaster County, Pennsylvania. We exist to help people take the Next Step in their journey of faith with the Lord Jesus Christ.

Founded in 2000
Lancaster, Pennsylvania, USA
22 employees (3 in marketing)

Traffic Signals

Monthly Visitors
4.7K
Traffic Source Mix
Search
30.7%
Direct
45.8%
Referral
7.9%
Social
14%
Paid
1.3%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
2 (9% of company)