Responsibilities

• Evaluate and develop the marketing strategy and marketing plan
• Build brand awareness including laboratory positioning; ensure compliance across all departments and functional areas
• Research demand for products and services, competitor research
• Independently execute elements of marketing strategy
• Identify the company’s potential customers
• Drive lead generation and opportunities through marketing initiatives
• Compile ad campaign and other promotional effort results in comprehensive reports; present to the leadership and executive team
• Ensure every trade show is executed flawlessly
• Gather insights from GMs and SMEs for all 6 labs to determine how best to market current and future capabilities.
• Assesses digital marketing strategies, and develops new marketing initiatives and the optimization of current processes

Requirements

• 12 years of demonstrated wide-ranging experience in managing a similar marketing function.
• Proven experience managing a marketing department and projects to completion.
• Past work with digital marketing forms like content marketing and social media marketing.
• Prior in-depth professional knowledge and experience in communications, public relations, advertising, or other relevant industries.
• Hybrid role with a combination of work-from-home, onsite, and ability to travel to support various trade shows; up to 30% travel.

Preferred

• Bachelor’s or advanced degree in marketing, communications, or related field preferred.
• 8+ years of demonstrated in managing the marketing function.
• 10+ years of experience in communications, public relations, advertising, or other relevant industries.
• Prior marketing or sales experience in the Defense and/or Space industry.
• Have a working knowledge of defense programs, contracting, and procurement activities.