Responsibilities

• Conduct market, audience, and competitive research to support recruitment marketing strategies
• Analyze marketing and campaign performance data to identify trends and opportunities
• Develop insights and recommendations to improve targeting, messaging, and engagement
• Support development of audience segmentation and data-informed marketing approaches
• Collaborate onsite with government stakeholders and cross-functional teams to align research with program objectives
• Contribute to reporting, briefings, and presentations for stakeholders
• Utilize analytics and marketing technology platforms (e.g., Google Analytics, Google Tag Manager, data visualization tools such as Tableau or Power BI, and platform-native analytics across paid media and social channels) to monitor performance and identify opportunities for improvement
• Assist in development of measurement frameworks, tracking methodologies (e.g., UTM tagging, conversion tracking, and cross-channel attribution), and performance benchmarks to support KPI reporting and optimization
• Support integration and alignment of data across platforms (e.g., CRM/email systems, web analytics, and media platforms) to enable cohesive reporting and full-funnel performance insights
• Identify emerging trends in workforce behavior and digital engagement