Marketing Communications Coordinator at USTA Northern | Eagan, MN

USTA Northern

Marketing Communications Coordinator

Eagan, MN (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive external communications and content across digital channels for USTA Northern, aligning with strategic priorities.

Own content across website, e-blasts, and social channels; manage calendar and production.
Must-have: proven marketing/communications experience with cross-channel branding
Standout: brand management plus familiarity with digital tools like CRM and analytics

Job Description

Responsibilities

Execute a coordinated external communications plan that supports USTA Northern's strategic priorities and enhances its image.
Conceptualize, plan, write, edit, and design the USTA Northern Yearbook (annually), e-blasts, and website.
Oversee USTA Northern website and social media channels, ensuring that customers can find and engage with relevant content.
Manage the USTA Northern social media channels (Facebook, X, Instagram, TikTok, YouTube, LinkedIn), lead the content strategy calendar, creation/editing, and scheduling of content.
Collaborate and partner closely with all staff to support efforts that drive awareness of USTA Northern programs, services, and impact.
Create promotional collateral for USTA Northern programs and development efforts.
Identify opportunities to advertise and promote USTA Northern programs & services (i.e., vendor booths, advertising, PSA’s, events).
Leverage USTA National marketing tools and resources, while protecting brand integrity, to bring to life our marketing and communications efforts (i.e., website, logos, Tableau).
Create graphic design materials for marketing collateral and projects.

Requirements

Bachelor’s degree or similar experience in a related field, preferably with exposure to content management and digital media-related disciplines.
Ability to think creatively and develop innovative marketing and communication campaigns.
Strong written and verbal communication skills.
Experience in brand development and management, including understanding brand guidelines, brand positioning, and implementing cohesive branding across various channels.
Experience with graphic design
Ability to adapt to changing market trends, technologies, and business requirements.
Willingness to learn and upgrade skills continuously.
Familiarity with marketing and communication software tools, customer relationship management (CRM) systems, and other relevant technologies.
Excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams, customers, vendors, and key stakeholders.
Proficiency in digital marketing techniques, including social media marketing, email marketing, content marketing, SEO, SEM, and analytics.
Knowledge of USTA programs and tennis background preferred

Preferred

Knowledge of USTA programs and tennis background preferred

USTA Northern

USTA Northern is a 501(c)(3) nonprofit entity and one of 17 Sections nationally of the United States Tennis Association. Our mission is to promote and develop the growth of tennis in Minnesota, North Dakota, South Dakota and Northwestern Wisconsin.

St Paul, Minnesota, USA

21 employees (4 in marketing)

www.usta.com