Marketing and Communications Coordinator - Tucson

Tucson, AZ (On-site)

$20/hr – $25/hrMid LevelFull time

Posted 10 days ago

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Job Summary

Own the creation and governance of digital and print assets, templates, and social content; translate data into visuals; and collaborate with leadership to balance design work with ongoing marketing needs.

Design assets and templates under the COO
Manage social media and content calendar
Produce infographics and one-pagers from literacy impact data

Job Description

Responsibilities

Under the direction of the COO, design digital and print assets, including program brochures, recruitment flyers, partner toolkits, and event invitations.
Create and maintain user-friendly templates (Slide decks, handouts) for direct service staff to ensure professional, scalable delivery of our programs.
Attend literacy programs and community events to capture photos and short-form video (Reels/TikTok/Website headers).
Work closely with the COO to balance time-intensive projects (like video editing and event coverage) with ongoing design needs, particularly during peak seasonal periods.
Translate literacy impact data into accessible infographics and "one-pagers" for stakeholders.
Assist in the development of a multi-channel marketing plan; maintain publishing calendars for social media, newsletters, and blog posts.
Manage and grow the organization’s social media presence (Instagram, Facebook, LinkedIn) with a consistent, brand-aligned posting schedule.
Draft engaging blog posts and articles highlighting success stories and literacy tips, utilizing a review process to ensure tone consistency.
Monitor monthly analytics across platforms (social media, email, website) to identify trends. Share these insights with the team to help inform future content decisions.
Support the rollout of our rebranded visual identity across all platforms and physical materials.

Requirements

2-4 years of professional experience in marketing, communications, or graphic design. A Bachelor’s degree in a related field is preferred, but a strong portfolio of "real-world" work is the primary focus.
Demonstrated proficiency in Canva (for team templates) and Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
Experience in photography and short-form video production.
Knowledge, Skills, and Abilities
A portfolio demonstrating graphic design (layout, typography) and photography/videography samples.
Exceptional writing skills with the ability to pivot between "professional partner" and "engaging family-friendly" tones.
Understanding of visual brand standards (typography, color theory, and layout) and the ability to apply them consistently across diverse materials
Familiarity with Google Analytics, social media insights, and email tracking.
A genuine passion for early childhood education and a commitment to the mission of Make Way for Books.

Make Way for Books

The mission of MAKE WAY FOR BOOKS (MWFB) is to give all children the chance to read and succeed.. MWFB provides a full continuum of early literacy education, programs, and resources to make sharing books an important and enjoyable part of families' lives. Our highest priority is to serve economically disadvantaged families with young children (birth through five) and early childhood professionals in under-served areas of Tucson and southern Arizona. MWFB envisions a community in which all children enter kindergarten with the necessary early literacy skills to be successful in school and throughout life.The Importance of Early LiteracySuccess begins way before a child ever steps foot in a classroom. If we make sure young children experience quality early education and literacy-rich environments, if we ensure they have developmentally appropriate books and adults who read to them every day, they have a better chance of getting to kindergarten ready to learn. When children start kindergarten prepared, they are far more likely to graduate from high school, stay out of trouble with the law, and become productive members of the workforce.

Founded in 1998

Tucson, Arizona, USA

29 employees (3 in marketing)

www.makewayforbooks.org