Responsibilities

• Create and distribute all e-communications
• Assist in marketing association events
• Produce engaging content and features for publications and social media
• Maintain a communications calendar for the association
• Project manage the creation and distribution of The MRLA Magazine
• Compile industry-related news articles and content to use for weekly association communications
• Create and implement marketing campaigns as directed
• Collaborates with Vice President, Communications & Brand Strategy to create and implement new marketing strategies for recruitment and retention of members
• Develop social media campaigns and content to numerous social media accounts (including but not limited to X, Facebook, Instagram, LinkedIn)
• Consistently update website content across all entities
• Support in the creation of media materials such as press releases and media alerts
• Maintain media lists and overall metric reporting
• Onsite support for events – requires flexibility in hours and some travel
• Coordinate the fulfillment of sponsorship deliverables for all entities
• Serve as a liaison for Women in Hospitality Leadership by assisting with event implementation, communication and organization with statewide Chapters
• Other needs as assigned by the Vice President, Communications & Brand Strategy