Responsibilities

• Social Media: develop and execute a content plan for DreamYard’s Facebook, Instagram, and LinkedIn. Responsible for drafting post copy and also creating all visual content (graphics, photos, video). With guidance from the Director of Development, establish benchmarks for engagement and iterate accordingly.
• Website: Responsible for all site updates through our Wordpress-based CMS. Coordinate updates with program teams, and liaise with Director of IT for technical issues as needed.
• Email Communications: Use MailChimp to produce all DreamYard email communications (average frequency: twice a month). Responsible for email comms best practices and list hygiene. Also responsible for first-pass copy and content. DreamYard email communications generally consist of a monthly newsletter to educators and parents; and a dedicated newsletter to donors and board members.
• Event Documentation: attend DreamYard classes and community events as needed to capture documentation of student activities for use in social media and email newsletters. Some events may occur on evenings and weekends. Estimated frequency: once a month.
• Using Adobe Creative Suite, Canva and other software, generate graphics, documents, and any other visual assets needed for DreamYard programming, in accordance with the DreamYard style guide. Work with programs teams to design and develop materials for recruiting, events, etc. Responsible for first-pass copy of all DreamYard public-facing materials. Works with stakeholders (leadership, program teams, etc.) on key talking points, messaging, and edits.
• Other duties as assigned by management.

Requirements

• Experience using MailChimp, Wordfly, Mail2, or similar platforms
• Experience in managing social media accounts/content creation in the arts sector or equivalent, especially Instagram, Facebook, and LinkedIn
• Working familiarity with Google suite, Canva, and Adobe Creative Suite
• Basic video editing experience preferred
• Strong writing, copyediting, and proofreading skills
• Strong visual instincts across both static and video content, with ability to execute on-brand assets independently
• Reliable self-starter with ability to work both independently and cooperatively as part of a team