Responsibilities

• Develop Marketing Strategy: Manage marketing content, themes, production, and distribution based on client objectives.
• Leadership: Manage and mentor other team members to deliver consistent and compelling marketing and communication. Provide guidance and support to achieve team goals.
• Campaign Management: Plan, execute, and analyze marketing campaigns to ensure they meet objectives and deliver ROI. Stay abreast of industry trends to contribute insights and recommend best practices.
• Brand Management: Maintain and enhance the company's brand image through consistent messaging and visual identity (sales/marketing collateral, presentations, events, advertising, public relations, email marketing, and online/social media.)
• Engagement Development: Increase client membership, event participation, and sponsorship sales through outreach and effective marketing and communication strategies.
• Performance Tracking: Monitor and report on the effectiveness of marketing activities, using data to make informed decisions and optimize strategies.
• Research: Conduct customer, brand, and product research to inform strategic decisions.
• Budget Management: Manage the marketing budget, ensuring efficient allocation of resources.
• Other responsibilities or duties as necessary.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field
• 3+ years of experience in a marketing coordinator, marketing specialist, or other marketing role
• Proven ability to work independently and manage projects from concept to completion
• Experience with email marketing and communication platforms (Constant Contact or similar)
• Familiarity with marketing tools, Google Analytics, and AMS platforms
• Experience with website platforms such as Squarespace
• Strong design, layout, and typography skills
• Excellent time management and organizational skills
• Strong understanding of Microsoft Office applications and company operational systems, social media, word processing, image creation, SEO tools, and content management systems.
• Experience building and executing B2B marketing campaigns.

Preferred

• Basic HTML/CSS knowledge
• Photography or video editing experience
• Proficiency with design tools such as Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Canva

Benefits

• Health, Dental, and Vision Insurance
• 401K matching
• Paid time off
• Bonus opportunities
• Benefits: * 401(k) matching * Dental insurance * Health insurance * Paid time off * Vision insurance