Responsibilities

• Manage the agency's brand through cooperative relationships with internal staff, external vendors, and the news media.
• Coordinate with agency leadership and staff to gather information on news-worthy events and activities for publication on the website and social media.
• Ensure consistency of the organization's message and brand identity across all communication mediums.
• Review external communications, including newsletters, for consistent messaging and branding, and coordinate their production and distribution.
• Segment communication lists based on buyer personas, targeted verticals, and behaviors such as email engagement and website interactions.
• Develop and publicize press packets, articles, and promotional materials.
• Work with vendors to deliver tactics such as event planning, web and podcast production, and video production.
• Create, implement, and evaluate communications strategies and plans consistent with the organization's strategic plan, including measurable goals and objectives.
• Monitor communications effectiveness and industry trends, ensure message accuracy, and apply market research findings.
• Ensure EIR Accessibility requirements are integrated into the project lifecycle, including planning, design, development, and testing phases.

Requirements

• 2 to 5 years of experience as a Marketing Communications Coordinator.
• 2 years of experience with external documents such as newsletters, or demonstrated equivalent writing and publishing design skills in public relations, marketing, targeted marketing, social media, or promotional materials.
• 2 years of experience in email marketing and marketing automation technology.
• Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
• Demonstrated intermediate experience with Microsoft Office applications, including Word, Excel, Outlook, Publisher, and PowerPoint.

Preferred

• Experience with Access and report-writer software and/or Adobe Creative Suite.
• Knowledge of Associated Press Style.