Responsibilities

• Create engaging, informative and persuasive editorial and marketing content for both print and digital platforms within Dominican University's distinct brand voice
• Develop compelling content and copy for university marketing and advertising campaigns across multiple channels, including student recruitment campaigns, landing pages, email communications and website content.
• Contribute to and execute content for all university social media channels, including day-to-day posting and scheduling as well as long-term content planning, with a focus on capturing and creating engaging short-form video content for platforms such as Instagram and TikTok.
• Manage and mentor a team of student content creators, including assigning projects, providing creative direction and ensuring content aligns with university brand standards and strategic goals.
• Identify and respond to emerging social media trends, platform best practices and audience engagement opportunities to grow reach and engagement across university channels.
• Manage projects through the full creative process, from initial assignment and concepting through drafting, revision and final production
• Edit and proofread content to ensure high editorial standards and brand consistency are met across all communications.
• Review marketing materials produced by university colleges, schools and departments to ensure adherence to brand voice and institutional style.
• Support the writing and editing needs of campus clients as required.
• Perform other duties as assigned.

Requirements

• 3-5 years experience in copywriting at a demonstrably high level of quality.
• Demonstrated experience managing or contributing to social media channels and creating digital content across multiple platforms.
• Bachelor's degree in English, Journalism, Communications, Marketing or a related field.

Preferred

• Experience in higher education is preferred, but not required.

Benefits

• Comprehensive health, dental, and vision insurance
• Retirement plan with employer matching contributions
• Professional development opportunities
• Tuition remission for employees and their dependents
• Flexible spending accounts (FSA)
• Generous paid time off (PTO)