Responsibilities

• Create, implement, and monitor (report on – Google Analytics) marketing plans, campaigns, and initiatives to drive brand awareness, customer engagement, and lead generation.
• Inclusive of traditional marketing efforts such as print collateral, events, trade shows, sponsorships, etc. and digital marketing initiatives, including SEO, social media, email marketing, etc.
• Adapt the global and business unit marketing strategy that targets food, agriculture and outdoor segments
• Business adoption and future management of Marketing Automation and Customer Relationship Management (CRM) tools – create workflows/journeys
• Manage and execute a marketing content calendar and content library
• Help manage the budget and marketing inventory
• Coordinate internal (town halls, kickoff) and external events (tradeshows, quarterly business reviews, customer meetings and events) through their cycle – pre, during, and post-including collecting, analyzing and summarizing event performance metrics to inform future planning.
• Manage cross-functional projects and collaborate with appropriate departments to ensure high-quality and timeliness of all deliverables.
• Co-develop prospecting and pitch approaches, content, and styles for new asset and market segments with Business Development teams, e.g., lead generation, contact management, etc.
• Organization and further advancement of content management systems (SharePoint)

Requirements

• 3+ years of experience in marketing, preferrable captive or B2B2C marketing
• Bachelor’s degree in marketing, Finance, Business, or a related field
• Proven experience in developing and executing successful marketing strategies.
• Proficiency in digital marketing tools, analytics platforms, and CRM systems

Preferred

• Salesforce experience a plus
• Preferred experience in financial services marketing, with a focus on the food, agriculture or outdoor sector
• Preferred understanding of food, agriculture or outdoor industry trends, regulations, and financial dynamics

Benefits

• Two working days per year volunteering for a local charity.
• Health and Wellness program including healthy food, free health checks, fun health & vitality activities.
• Flexible hours with possibility to work from home
• Career development opportunities: online learning, member development programs.
• Click this link for an overview of all the benefits in your region.