Responsibilities

• Develop and execute integrated marketing communication plans that align with overall business objectives.
• Create engaging content for digital channels including websites, social media platforms, email campaigns, and print advertising.
• Manage social media marketing efforts to increase brand visibility and engagement across Facebook, Instagram, LinkedIn, and other relevant platforms.
• Optimize content for SEO to improve search engine rankings and drive organic traffic using tools like Google Analytics and marketing automation software.
• Coordinate advertising sales initiatives and collaborate with product management teams to ensure consistent messaging across all channels.
• Design visually appealing materials using Adobe Creative Suite and maintain website content on WordPress, including HTML updates when necessary.
• Conduct research to identify target audiences, market trends, and competitive insights to refine communication strategies.
• Monitor campaign performance through analytics tools, adjusting tactics to enhance performance marketing efforts and achieve KPIs.
• Support e-commerce initiatives by crafting compelling product descriptions and promotional content that boost online sales.
• Assist in budgeting for marketing projects while ensuring efficient allocation of resources across print, digital, and social media advertising.

Requirements

• Proven experience in digital marketing
• Proficiency in SEO best practices
• Knowledge of Google Analytics, Google AdWords, Facebook Advertising, and marketing automation platforms
• Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visual content; familiarity with WordPress and HTML is a plus
• Strong copywriting abilities
• Knowledge of B2B marketing strategies and performance marketing techniques
• Experience managing multichannel marketing campaigns across social media, email marketing, print advertising, and e-commerce platforms
• Excellent research skills to analyze market trends and consumer insights that inform communication strategies
• Ability to collaborate effectively with cross-functional teams including sales, product management, and creative departments while managing multiple projects simultaneously

Preferred

• Familiarity with WordPress and HTML is a plus.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance
• Work from home stipend