Responsibilities

• Subject matter expert for digital marketing and communications systems for the unit, including Salesforce Marketing Cloud and Mobile Connect (SMS).
• Collaborate with Enrollment Management and college stakeholders to define marketing automation strategies that enhance graduate admissions communication and marketing plans, and help achieve enrollment goals.
• Partner with campus partners and External Relations copywriter to develop compelling email copy and visually engaging email layouts and graphics that resonate with graduate student audiences.
• Design, execute, and manage communication campaigns with continuous evaluation and optimization.
• Collaborate with college and program staff to develop, update, and maintain email content to ensure it appropriately communicates program offerings and key differentiators.
• Create and execute email and/or texting communication campaigns utilizing the CRM tool to all prospect and applicant types.
• Own campaign reporting and analytics, translating open rates, click-through rates, conversion data and funnel metrics into actionable insights for the team and university leadership.
• Working with Marketing Cloud Administrator to manage the data model to ensure the correct data is available for send needs.
• Test communication before sending to ensure correct data is being used and negate deliverability and rendering issues and identify areas for optimization.
• Ensures digital content is ADA and WCAG compliant.
• Complete ongoing training and develop training manuals and training for staff for both new and existing processes.
• Stay current on emerging email marketing technologies and AI-assisted tools, identifying opportunities to incorporate them into content development, personalization, and campaign optimization workflows.
• Participate in cross-functional working groups and committees.
• Utilize project management tools to manage complex projects.
• Additional marketing-related duties as assigned.

Requirements

• A bachelor's degree in digital media, marketing, communications, or technology is required.
• 1-2 years digital communication experience, with knowledge of a CRM system, and understanding of marketing automation and email marketing tools and strategy.
• A firm understanding of email marketing best practices and CAN-SPAM.
• Knowledge of marketing text messaging best practices.
• Detail-oriented with strong organizational, problem-solving and logical thinking skills.
• Excellent oral and written communication skills.
• Must be professional, service-oriented, creative, self-motivated, highly organized, team player.
• Ability to work independently with little direction and multitask while being productive and timely.
• Experience making digital content ADA and WCAG compliant.

Preferred

• Experience working in higher education, as well as knowledge of the admissions and college recruitment process and knowledge and understanding of the terminology involved in admissions recruitment/yield campaign management.
• Previous experience with Salesforce Marketing Cloud and/or other Salesforce applications.
• Previous experience in Admissions, recruitment or marketing.
• Data mining, data analysis, and data manipulation skills.

Benefits

• Generous time off
• A retirement plan that provides two-for-one matching contributions after 12 months of eligible service
• Many choices for comprehensive health insurance, along with prescription drug plan
• Life Insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses
• Employees may be eligible for tuition reimbursement. Learn more about the tuition reimbursement policy.
• Eligible UM-Dearborn dependents may receive a 50% tuition and fees scholarship towards undergraduate courses. Learn more about the Dependent Tuition Scholarship from the Office of Financial Aid & Scholarships webpage.
• No charge for all faculty and staff parking permits. Learn more from the Parking Transportation webpage.