Weekday AI

Marketing Cloud Consultant

USA (Remote)

₹1000K/yr – ₹4500K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

SFMC strategy and delivery owner across engagement, journeys and data design, with a heavy emphasis on orchestration, QA, and cross‑functional planning.

  • Own architecture, segmentation, personalization, and automation approaches to multi‑channel campaigns.
  • Lead Data Extensions, SQL, AMPscript/SSJS, and integrations to enable scalable journeys.

Job Description

Responsibilities

  • Provide strategic guidance on Salesforce Marketing Cloud architecture, capabilities, and best practices aligned to business objectives.
  • Partner with stakeholders to define customer engagement strategies, campaign roadmaps, and automation frameworks.
  • Participate in planning sessions, project reviews, and client meetings as the primary SFMC expert.
  • Recommend scalable approaches for segmentation, personalization, automation, and customer journey orchestration.
  • Configure, manage, and optimize Salesforce Marketing Cloud components, including Email Studio, Mobile Studio, Social Studio, Web Studio / CloudPages, Journey Builder, Automation Studio, Contact Builder and Data Designer.
  • Build and manage Data Extensions, SQL queries, segmentation logic, and automation workflows.
  • Configure triggered sends, scheduled automations, and data synchronization processes.
  • Support integrations with CRM platforms, APIs, and external data sources.
  • Troubleshoot platform issues, campaign errors, and performance challenges.
  • Build, test, deploy, and optimize email campaigns and customer journeys.

Requirements

  • 5+ years of hands-on experience implementing and managing Salesforce Marketing Cloud solutions.
  • Deep expertise across Salesforce Marketing Cloud modules, including: Email Studio; Mobile Studio; Social Studio; Web Studio / CloudPages; Journey Builder; Automation Studio; Contact Builder / Data Designer.
  • Strong experience with Data Extensions, SQL, AMPscript, SSJS, and automation workflows.
  • Working knowledge of HTML and CSS for responsive email development.
  • Experience integrating SFMC with CRM systems, APIs, and external data platforms.
  • Strong understanding of digital marketing compliance requirements and privacy regulations.
  • Excellent communication, stakeholder management, and consulting skills.
  • Ability to manage multiple engagements while maintaining high-quality delivery standards.

Preferred

  • Experience working with public sector, utilities, or other highly regulated industries.
  • Familiarity with customer data platforms, marketing analytics, and personalization strategies.
  • Knowledge of accessibility standards and inclusive digital communication practices.

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