Responsibilities

• Drive strategic leadership in developing agentic AI marketing channels (chat, conversational AI, autonomous agents) that deliver demonstrable business impact
• Establish measurement frameworks and learning agendas to optimize AI-driven marketing channels through experimentation, A/B testing, and advanced analytics
• Influence cross-functional partners across Product, Marketing, and Sales teams to align on AI-first marketing channel experiences
• Mentor and guide team members on agentic marketing approaches, building organizational rigor in AI-driven customer engagement
• Drive innovation in conversational marketing, prompt engineering, and autonomous marketing agent development

Requirements

• 8+ years of digital marketing experience, driving performance marketing results at scale
• Expertise in multiple digital marketing channels such as email, search, display, Meta Ads, and chat
• Experience with SQL, statistical analysis, and designing/executing marketing experiments
• Knowledge of agentic AI systems, autonomous agents, or conversational AI development
• Cross-functional leadership experience influencing and partnering with Product, Engineering, Data Science, and Sales teams
• Strategic thinking and experience developing long-term strategy while executing tactical initiatives

Preferred

• Experience with Salesforce Marketing Cloud, Agentforce, or similar marketing automation platforms
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Background in growth marketing, performance marketing, or marketing technology roles
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Advanced analytics experience with causal inference, machine learning, or predictive modeling