Marketing Campaigns, Manager

New York, USA (Hybrid)

$100K/yr – $115K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated Marketo email programs across Americas with QA, governance, and hands-on optimization; 3+ years Marketo experience required for fast, scalable delivery.

  • Must-have: 3+ years with Marketo (database, campaigns, reporting)
  • Standout: Global guidance and governance of email protocols
  • Standout: Hands-on support to a global Marketo user base

Job Description

Responsibilities

  • Partner with marketing teams across Americas (NA/LATAM) to develop and implement innovative, integrated email programs that build awareness, drive demand and generate leads
  • Lead the technical execution of email marketing programs (trigger-based automations, nurtures, ABM), including audience segmentation, robust testing, deployment and continuous optimization
  • Take responsibility for the QA and activation stage to ensure user-built email programs meet internal standards
  • Measure and monitor on-going email campaign performance – providing insights to internal stakeholders, marketers and direct team
  • Act as an email campaigns subject matter expert, providing hands on support, guidance and coaching to our global Marketo user base
  • Helping to provide strategic direction and governance to enforce company email marketing protocols and processes
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Fitch Ratings

3.9 Glassdoor

Fitch Ratings is a leading provider of credit ratings, commentary and research. Dedicated to providing value beyond the rating through independent and prospective credit opinions, Fitch Ratings offers global perspectives shaped by strong local market experience and credit market expertise. The additional context, perspective and insights we provide help investors to make important credit judgments with confidence. Fitch Group is a global leader in financial information, providing critical insights that inform better decision-making in financial markets. With operations in more than 30 countries, Fitch Group is comprised of: Fitch Ratings, a global leader in credit ratings and research; Fitch Solutions, an authority in credit and macro intelligence providing fixed-income products and services to the global financial community; and Fitch Learning, a preeminent source of training and professional development. Fitch Group is owned by Hearst, a leader in diversified media, information and services. To learn more visit www.hearst.com/fitch-group.

Founded in 1913
New York, New York, USA
3.5K employees (195 in marketing)
80% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
569.7K
Monthly Google Ads Budget
$66
Traffic Source Mix
Search
47.2%
Direct
42.1%
Referral
8.1%
Social
1.6%
Paid
0.9%

Headcount Trend

Current headcount: ~3.5K

Marketing Team

Marketing Team Size
175 (5% of company)

Funding

Last Raise
Corporate Round, 20 years ago

Funding History

  • Mar 2006
    Corporate Round

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