Responsibilities

• Develop content and campaign support for omnichannel demand gen campaigns.
• Elevate social media content and distribution across Betterworks channels, and support a newly acquired brand with theirs.
• Own our newsletters; LinkedIn and email, setting editorial direction, writing the content, and using AI tools to scale and sharpen production without sacrificing quality.
• Write competitor comparison blogs, articles that support the sales cycle, and growth campaign content that the sales team uses in active deals
• Partner with our ABM and demand gen team to create what their campaigns need: one-pagers, blog posts, landing copy, repurposed assets.
• Manage video vendor relationships; write briefs, review outputs, hold them to a standard
• Develop case studies and customer stories for use across sales, PR, and social.
• Lead weekly PR agency calls, coordinate media logistics, manage press releases and awards submissions (coverage during a team member's leave — long-term focus is content and campaigns).
• All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.
• All employees are required to participate in information security awareness and training programs.

Requirements

• Strong writer first. Campaign thinker second. Generalist third.
• You've worked in B2B SaaS for 4–6 years, run email programs in HubSpot, and can manage an agency or vendor without micromanaging.
• You're fluent with AI tools; not just for drafting, but for building workflows, automating repetitive work, and finding smarter ways to produce more without adding headcount.
• Most importantly: you connect content to campaigns, and campaigns to revenue.
• Writing samples will be required as part of the interview process.

Nice-to-have

• Owned a content program visibly tied to the pipeline and can explain what you wrote, why, and what metrics it moved.
• Managed external vendors or agencies.
• Video production experience.
• Supported ABM campaigns directly.
• Rebuilt a newsletter from scratch.
• Used AI to meaningfully change how you or your team works, not as a shortcut, but as a force multiplier.

Benefits

• Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day.
• Funding: $129 million, Serious B with top-tier investors, including Kleiners Perkins, Emergence Capital, and 8VC.
• Board of Directors: Since the beginning of Betterworks, our board includes industry icons such as John Doerr (who introduced OKRs to Google), Bruce Felt (Founder of Renaissance Software and a trusted advisor to numerous private and public companies), Bing Gordon (Renowned Technology Venture Capitalist with experience on boards like Amazon, Duolingo and Zynga) and Jason Green (Founder of Emergence Capital and Greenbridge Foundation).
• Product: Selected by Lighthouse Research & Advisory and UNLEASH America, Betterworks has officially been named a 2026 HR Tech Award winner for Best Comprehensive Talent Management Solution. Also, Betterworks wins Newsweek's AI Impact Award for Best Outcomes in HR, 2025.
• Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges.