Responsibilities - Plan and execute integrated marketing campaigns to generate awareness, engagement, and qualified leads across target audiences. - Own key marketing channels, including email, SEO, paid campaigns, and web properties, ensuring consistent messaging and brand alignment. - Collaborate across teams (creative, product marketing, sales, and events) to develop content and assets that support campaign objectives. - Develop campaign calendars, budgets, and timelines, coordinating with internal stakeholders to ensure smooth execution. - Optimize campaign performance through testing, audience segmentation, and channel analysis. - Measure and report on campaign results, including engagement metrics, pipeline impact, ROI, and attribution. - Support lifecycle, launch, and event campaigns, aligning initiatives with broader marketing and sales strategies. - Leverage marketing automation, CRM, and analytics tools to manage and track campaign activity. - Collaborate with sales teams to refine targeting, improve lead quality, and enhance conversion performance. - Build and manage a client advocacy program, identifying reference customers and developing relationships that support marketing and sales initiatives. Requirements - Bachelor’s degree in Marketing, Communications, or related field - 3+ years of experience in marketing campaign management, demand generation, or digital marketing - Strong understanding of marketing channels (email, SEO, SEM, paid media, social, web) and marketing technology platforms - Proven experience analyzing campaign performance and reporting on engagement, pipeline, and ROI - Experience developing client-facing content such as case studies, testimonials, or advocacy materials, including conducting interviews with customers or subject matter experts - Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously - Strong written and verbal communication skills, with an ability to translate complex ideas into compelling messaging - Experience in a business-to-business marketing organization - Proficient in Office 365, specifically Word, Excel and PowerPoint - Positive and professional work attitude and ability to work independently Nice-to-have - Experience managing a formal client reference or advocacy program - Experience in the real estate industry - Experience in enterprise software - Experience using marketing software (project management, CRM, website CMS) Benefits - Our benefits include comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.