Marketing Campaign Manager at Station Casinos | Las Vegas, NV

Station Casinos

Marketing Campaign Manager

Las Vegas, NV (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end database marketing campaigns for targeted segments, ensuring data accuracy and cross-team execution while building and maintaining programs that drive new customer acquisition and repeat business.

Campaign ownership: Lead creation, testing, and optimization of direct mail and email campaigns across corporate and property properties.
Data integrity: Ensure accurate data delivery and timely processing of campaign tasks with cross-functional coordination.
Program stewardship: Build and maintain database marketing programs and align with company initiatives to maximize efficiency.

Job Description

Responsibilities

Campaign ownership: Manage marketing campaign creation and execution for Corporate Database Marketing.
Cross-team coordination: Coordinate with Corporate and Property Marketing Teams.
Data accuracy: Ensure data accuracy for direct mail campaigns and timely data delivery.
Program maintenance: Build and maintain active database marketing programs (Direct Mail, Email Marketing).
Campaign execution: Execute integrated campaigns by market segments to acquire new customers and drive repeat business.
Monitoring & measurement: Supervise execution, monitoring and measurement of campaigns.
Compliance: Ensure campaign implementation follows organizational guidelines.
Timelines management: Manage all Corporate & Property Campaign timelines & job requests.
Collaboration: Coordinate with Corporate & Property departments to execute key initiatives.
Process optimization: Identify problems and friction points and work to maximize efficiency.

Requirements

Degree in business, marketing or statistics from an accredited institution.
3+ years experience in the gaming industry (preferred).
Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.
Strong Technical skills, including Microsoft Excel and Access.

Preferred

Experience using CRM tool is preferred.
Knowledge of campaign management tools preferred but not required.

Station Casinos

3.4 Glassdoor

Station Casinos is the leading provider of gaming and entertainment to the residents of Las Vegas, Nevada. Station's properties are regional entertainment destinations and include various amenities, including numerous restaurants, entertainment venues, movie theaters, bowling and convention/banquet space, as well as traditional casino gaming offerings such as video poker, slot machines, table games, poker, bingo and race and sports wagering.Station Casinos owns and operates Red Rock Casino Resort Spa, Green Valley Ranch Resort Spa Casino, Palms Casino Resort, Palace Station Hotel & Casino, Boulder Station Hotel & Casino, Santa Fe Station Hotel & Casino, Wildfire Rancho, Wildfire Valley View and Wild Wild West Gambling Hall & Hotel in Las Vegas, Nevada, Texas Station Gambling Hall & Hotel and Fiesta Rancho Casino Hotel in North Las Vegas, Nevada, and Sunset Station Hotel & Casino, Fiesta Henderson Casino Hotel, Wildfire Anthem, Wildfire Boulder, Wildfire Lake Mead, Wildfire Sunset Casino and in Henderson, Nevada. Station Casinos also owns Barley's Casino & Brewing Company, The Greens and Wildfire Casino & Lanes in Henderson. In addition, Station manages Graton Resort & Casino in Sonoma County California on behalf of the Federated Indians of Graton Rancheria.

Founded in 1976

Las Vegas, Nevada, USA

3.7K employees (297 in marketing)

www.sclv.com

72% recommend to a friend

68% CEO approval