Responsibilities

• Own the campaign portfolio. Work with the Sr. Director to shape the calendar and the strategy: 10 campaigns a year that give practices fresh reasons to engage and give us new ways to convert.
• Campaign strategy and channel mix. Decide how each campaign gets built, which channels it uses (Meta, email and SMS, location-based media, local and community marketing, events, direct mail) and how they work together.
• The brief. Open every campaign with a clear, written brief: objective, audience, offer or angle, channels, budget, timeline, and KPIs. Your briefs are the directives the marketing team executes against.
• Project management. Run the calendar, sequence the work, hold the timeline, and manage dependencies across the specialist team and any outside vendors. You're the single owner who keeps everything moving and decides what ships when. The team executes against your direction on a per-campaign basis.
• Budget and pacing. Manage the budget allotted to each campaign: spend, pacing, and reallocation across channels mid-flight. When a campaign needs more than it was given, make the case and collaborate with the Sr. Director on it.
• Launch. Own the go-live: assets ready, tracking live, practices briefed, channels set.
• Performance, tracking, and reporting. Set KPIs up front, tie them to our conversion chain (spend to leads to exams to starts), and report throughout the campaign.
• Practice rollout. A campaign dies at the front desk if the practice isn't ready for it. Own the practice-facing rollout, making sure opted-in teams know the offer, the timing, and how to handle the inquiries it generates.
• Vendor management. Manage any outside partners a campaign requires: location-targeting platforms, print, events, OOH.
• Retrospectives and playbooks. After every campaign, codify what worked into a reusable template, so we run the next one faster and sharper instead of rebuilding from scratch.

Requirements

• 5+ years in marketing, with at least 2 owning multi-channel campaigns end to end (ideation through reporting).
• Demonstrated project management experience running concurrent, multi-stakeholder workstreams on deadline.
• Strong analytics and reporting skills, able to pull, interpret, and present performance data to a senior audience.
• Experience with paid social (Meta Ads), email marketing platforms, and landing-page/tracking setup (UTMs, call tracking).
• Proven ability to write campaign briefs a team can execute against independently

Preferred

• Multi-location, franchise, healthcare, or DSO experience a strong plus.