Responsibilities

• Plan, execute, optimize, and iterate on integrated demand generation campaigns across all channels to drive qualified pipeline.
• Identify, evaluate, and manage relationships with industry media partners, publications, and sponsorship opportunities to maximize brand reach and lead quality.
• Coordinate with Marketing Ops on campaign operations end-to-end in HubSpot—workflows, nurture sequences, landing pages, forms, and reporting.
• Partner with internal stakeholders—Content, Design, Sales, Channel, Marketing—to ensure campaigns have the right assets, messaging, and targeting, including co-marketing programs and budgets with our Channel team, and campaign and social alignment with our Digital Marketing Manager.
• Plan, organize, and run hosted webinars supporting demand generation and customer success.
• Own campaign budgets and performance: track spend, report against KPIs, and present findings and recommendations to stakeholders.
• Maintain the campaign calendar and proactively flag risks, opportunities, and conflicts.

Requirements

• 4+ years in demand generation and B2B campaign management, including sponsorship programs, paid content placements, and webinars, with a track record of campaigns that drove measurable pipeline.
• Familiarity with key cybersecurity or tech industry publications, media outlets, and analyst communities (e.g., Dark Reading, SC Media, CISOs Connect, Gartner, Forrester).
• Proficiency with HubSpot (automation, workflows, lead scoring, reporting) and Salesforce (campaign management, CRM reporting, lead tracking).
• Highly organized project manager who can juggle multiple campaigns simultaneously across the B2B buyer journey.
• Excellent written communication; comfortable writing and editing campaign briefs, copy, and stakeholder updates

Preferred

• Experience working with a Partner network and/or managing Partner Marketing campaigns
• Experience in a startup or high-growth B2B SaaS or cybersecurity environment.

Benefits

• Fully remote work and flexible PTO
• Competitive salary and equity grants
• Paid health and dental insurance
• Monthly Phone and Internet stipend
• Learning & Development stipend
• Competitive employee referral bonus program