Responsibilities

• Build and manage audience segmentation, nurture programs across customer lifecycle
• Develop and execute lifecycle progression strategies
• Build and manage customer onboarding, upsell and advocacy programs
• Co-manage marketing teams instance of Act-On platform
• Craft compelling messaging and offers aligned to target audience and branding
• Plan, promote and manage webinar and virtual event programs, including follow-up strategies
• Track and optimize campaign performance
• Build and manage landing pages, conversion flows, and campaign assets within WordPress and related web tools
• Use project management platforms to coordinate timelines, stakeholders, deliverables, and campaign execution across teams

Requirements

• 5+ years of marketing campaign management, lifecycle marketing, or related SaaS go-to-market experience.
• Experienced in both customer acquisition and customer retention/upsell strategy development and program management
• A proven track record of translating complex technical functionality into highly relevant, benefit-focused messaging architectures for mid-market and enterprise buyers.
• Demonstrated experience designing collaborative outbound/inbound programs with sales and BDR organizations.
• Strong project management and operational chops to manage multiple productized workflows with tight deadlines simultaneously.
• Exceptional written storytelling capabilities and analytical skills to assess solution performance against sourced-pipeline targets.
• Positive, high-energy, team-focused attitude.
• Marketing Automation platforms such as Act-On, Marketo, HubSpot, or Eloqua
• Salesforce—strong alignment on revenue attribution, lead management tracking, and sales analytics pipelines
• Email/Lifecycle Campaign strategy, including advanced segmentation and nurture methodologies.