Durango Casino & Resort

Marketing Campaign Manager

Las Vegas, NV (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end campaign creation, execution, and measurement for Corporate Database Marketing, ensuring data accuracy and timely delivery while coordinating with Corporate and Property teams to drive new customer acquisition and repeat business.

  • Campaign Execution & Oversight: Own end-to-end planning, execution, monitoring, and measurement of direct mail and email campaigns.
  • Data Integrity & Coordination: Ensure data accuracy and on-time delivery while coordinating with Corporate & Property teams on timelines.
  • Process Improvement & Support: Identify bottlenecks and support all campaign stages from data extracts to validation.

Job Description

  • This position is responsible for managing and owning the marketing campaign creation and execution processes for the Corporate Database Marketing Department.
  • Additionally, this position is responsible for the coordination and communication with Corporate and Property Marketing Teams.
  • Responsible for data accuracy of all tasks related to direct mail campaigns process for the assigned properties, ensuring accurate and on-time data delivery.
  • Builds and maintains active database marketing programs, including, but not limited to Direct Mail and Email Marketing.
  • Execute integrated marketing campaigns based on market segments to gain new customers and build repeat business.
  • Supervise the execution, monitoring and measurement of marketing campaigns in a timely and accurate fashion.
  • Ensure campaign implementation follows organizational guidelines.
  • Manage all Corporate & Property Campaign timelines & job requests.
  • Coordinate with Corporate & Property departments to execute key company initiatives.
  • Identifying potential problems and points of friction and working to find solutions in order to maximize efficiency.
  • Assist the Director of Database Marketing with all campaign stages, Data Extracts, Creation, Testing, Proofing, and Validating.
  • Campaign Execution & Oversight: Own end-to-end planning, execution, monitoring, and measurement of direct mail and email campaigns.
  • Data Integrity & Coordination: Ensure data accuracy and on-time delivery while coordinating with Corporate & Property teams on timelines.
  • Process Improvement & Support: Identify bottlenecks and support all campaign stages from data extracts to validation.
  • Experience using CRM tool is preferred.
  • Knowledge of campaign management tools preferred but not required.