Responsibilities

• Campaign Strategy & Execution
• Plan and execute integrated marketing campaigns across online and offline channels
• Develop targeted campaigns aligned to ICPs and key industry verticals
• Partner with Product Marketing to ensure strong messaging and positioning
• Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns
• Event & Field Marketing
• Own end-to-end execution of industry events, including:
• Trade shows
• Conferences
• Customer demos and roadshows

Pipeline & Lead Generation

• Drive high-quality lead generation and account engagement
• Support Account-Based Marketing (ABM) initiatives
• Ensure strong lead capture, follow-up, and handoff to sales

Performance Tracking & Optimization

• Track and report on campaign and event performance:
• Leads generated
• Meetings booked
• Pipeline created
• Analyze ROI and continuously optimize campaigns and channel mix

Cross-Functional Collaboration

• Work closely with: - Product Marketing (messaging & GTM alignment) - Sales (account targeting, follow-ups, deal support) - Content team (campaign assets and collateral)