Responsibilities

• Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal setting and timeline management
• Leads Hartselle Parks & Recreation campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
• Succeeds in capturing and effectively marketing the experiential aspect of tournaments, events, and activities
• Develops impactful industry relationships with tourism offices, tournament operators, and media contacts to position Hartselle Parks & Recreation as a national sports destination
• Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities
• Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing sales action plans
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
• All other duties assigned by management
• Developing digital and print content