Marketing & Business Development Coordinator at Essential Sealing Products Inc | Avon Lake, OH | $45K/yr – $55K/yr

Marketing & Business Development Coordinator

Avon Lake, OH (On-site)

$45K/yr – $55K/yrMid LevelFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own a small but mighty demand-gen and social engine that feeds campaigns with research, lead-gen, email, and CRM work plus monthly reporting.

Market Research: Drive competitive analysis and vendor-led insights to sharpen campaigns.
Social & Email Cadence: Own social calendar and targeted email programs across divisions.
Lead Gen & CRM: Identify, qualify and route leads using SEO tools and Salesforce for outside sales support.

Own hands-on marketing execution across research, lead-gen, social, email, and CRM workflows with monthly reporting and cross-division visibility.

Growth Infrastructure: Run market research and competitive analysis to inform campaigns.
Demand & Social: Create and manage a social media calendar and social marketing for all divisions.
Lifecycle/Email: Execute email campaigns via Salesforce/Mailchimp and track engagement.
Lead Gen: Identify and qualify leads using SEO tools, CRM, and proactive outreach.
CRM Ops: Update and assign Salesforce leads to outside sales and provide follow-up research as needed.
Tools & Prospecting: Use Seamless.ai to identify target companies and research contacts.
Content & Outreach: Compose emails and posts to target companies and find common interests.
Collaboration: Participate in creative brainstorming to boost visibility and engagement.
Reporting: Prepare monthly marketing reports detailing past activity and future plans.
Channel Coverage: Manage social marketing across LinkedIn, Instagram, YouTube, and more.