Marketing Business Analytics Consultant, Marketing - Lakeland

Lakeland, FL (On-site)

$7K/mo – $10K/moMid Level3+ years expFull time

Posted 7 days ago

Job Summary

Own and drive analytics-powered decision support across the enterprise by shaping research-driven recommendations, building analytical solutions, and guiding measurement strategies to inform business decisions.

  • Lead experimental design and test strategy development
  • Translate complex analyses into actionable insights for decision makers

Job Description

Responsibilities

  • Responsible for consulting and providing research-based recommendations to support strategic decision needs across the enterprise that require Marketing Analytics input.
  • Responsible for developing and implementing Analytical Solutions that address business questions faced by decision makers throughout the organization and translating the outputs of those solutions into actionable tools, insights and recommendations.
  • Applying the rigors of scientific methods to quantify the success of Publix experiments. The process requires gathering details about the test, developing a hypothesis, designing the test, selecting test and control stores or customers, executing the test, measuring the results, and reporting the findings.
  • Recommending customer-facing personalization measurement and test strategies to decision makers in Marketing and other business functions.
  • Utilizing data exploration and discovery techniques to explore data and search for insights. This most commonly includes conducting statistical analysis to determine trends and significant data relationships by using predictive software to create regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, and time series analysis.

Requirements

  • Bachelor’s degree in Analytics, Information Technology, Computer Science, Statistics, Data Science, Geographic Information Systems, Engineering, or another analytical discipline from an accredited college or university or its equivalent.
  • 1 year experience writing SQL
  • 1 year experience writing R code or similar functionality within other statistical tools
  • Basic knowledge of Python coding
  • Knowledge of data and analytics using market business intelligence
  • Ability to apply the appropriate advanced mathematics and statistics methods to large data sets, including, but not limited to, regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, cluster analysis, k-means, sum of squares and time series analysis
  • Knowledge of and ability to apply Information Systems design methodologies, testing, processes and coding languages
  • Ability to develop advanced data algorithms
  • Database architecture skills
  • Ability to develop data visualizations

Preferred

  • MBA or Masters in Analytics, Information Technology, Computer Science, Statistics, Data Science, Geographic Information Systems, Engineering, or another analytical discipline
  • 5 or more years of analytics, computer science, or GIS work-related experience
  • 3 years’ experience writing SQL
  • 3 years’ experience writing R code or similar functionality within other statistical tools
  • Experience with distributed big data and cloud based tools
  • Data Science Certificate
  • Advanced knowledge of SharePoint Development
  • Advanced knowledge of Power BI or similar data visualization tool
  • Advanced knowledge of Publix business systems
  • Expert knowledge of Alteryx and the Alteryx Server or similar Business Intelligence (BI) Tools

Benefits

  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health, dental and vision plans plan
  • Paid Time Off
  • Paid Parental Leave
  • Short- and long-term disability insurance
  • Tuition reimbursement
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Visit our website to see all of our benefits: https://jobs-beta.publix.com/benefits/
Publix Super Markets logo

Publix Super Markets

3.8 Glassdoor

Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States. Publix employs over 200,000 associates. We are privately-owned, hold no long-term debt, have avoided layoffs, and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism and environmental sustainability. Having an inclusive working environment makes our company—and our community—better. We value the fresh ideas and unique perspectives that each associate provides. We make it a priority to employ and work with qualified and talented people, which includes associates from many backgrounds, cultures, abilities, and ethnicities.

Founded in 1930
Lakeland, Florida, USA
84K employees (1,567 in marketing)
67% recommend to a friend
69% CEO approval

Salaries

Posted range

$7K/mo – $10K/mo

Taken straight from the job posting.

See all Publix Super Markets salaries

Traffic Signals

Monthly Visitors
18.5M
Monthly Google Ads Budget
$621.1K
Traffic Source Mix
Search
34.1%
Direct
61.2%
Referral
3.3%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~84.7K

Recent News

Publix Super Markets logo

Marketing Business Analytics Consultant, Marketing - Lakeland

Publix Super Markets · Lakeland, FL · On-site