Drive brand stewardship and PR leadership for EverLine across channels, with ownership of brand assets and high-visibility execution.

• Own day-to-day brand stewardship and franchisee social marketing assets.
• Ensure consistency in voice, tone, visual identity, and messaging across channels.
• Identify gaps and opportunities in EverLine's market positioning and propose recommendations.
• Source and organize brand assets in support of the VP's creative direction.
• Maintain libraries of approved brand assets, templates, and collateral.
• Develop and execute a proactive PR strategy to increase visibility across key verticals.
• Research, propose, and maintain a pipeline of publication targets and editorial calendars.
• Collaborate with the VP to define the annual PR calendar and core messaging.
• Manage end-to-end submission process for press releases and contributed articles.
• Track earned media placements and report PR outcomes.