Responsibilities

• Developing and implementing a comprehensive marketing and brand strategy that reflects the practice’s focus on natural, individualized outcomes.
• Planning and executing digital and traditional marketing campaigns.
• Managing social media channels.
• Coordinating website updates.
• Overseeing content development such as blog posts, email newsletters, and patient education materials.
• Maintaining brand consistency across all touchpoints.
• Analyzing campaign performance.
• Managing marketing vendors and creatives.
• Supporting patient acquisition and retention initiatives.
• Collaborating closely with clinical and administrative teams to ensure messaging aligns with the patient experience and practice goals.

Requirements

• Brand management and marketing strategy skills, including experience defining brand positioning and developing integrated marketing plans.
• Digital marketing skills such as social media management, email marketing, website content oversight, and familiarity with analytics tools.
• Strong written and visual communication skills, including copywriting, basic content creation, and an eye for aesthetic detail aligned with luxury or boutique brands.
• Project management and organizational skills, including the ability to prioritize tasks, coordinate timelines, and manage external vendors or agencies.
• Experience with patient- or client-facing brands, preferably in healthcare, aesthetics, luxury services, or a similarly high-touch environment.
• Comfort working on-site in a clinical practice, with a professional demeanor and commitment to confidentiality and privacy standards.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• Proficiency with common marketing tools and platforms (e.g., social media scheduling tools, email marketing software, CMS platforms, and basic design tools such as Canva or Adobe Creative Suite).
• Ability to collaborate effectively with multidisciplinary teams and adapt to a dynamic, patient-focused environment.