Responsibilities

- Assist in setting brand strategy, develop and manage annual marketing plans - Lead innovation-driven entry strategy into whitespace, which includes identifying and developing new products, product improvements, packaging enhancements, and strategic line extensions by conducting comprehensive 3C/4P analyses and collaborating closely with R&D - Develop a deep understanding of the category, consumer, and competitive activity and utilize internal, syndicated, primary and secondary sources to grow market share consistent with company portfolio strategy. Identify new ways to expand category beyond current portfolio to achieve growth - Determine consumer market research needs and field appropriate and actionable research to gain insights, analyze results, and translate into growth initiatives - Actively manage the brand P&L and budget - Manage the sales forecast by tracking and analyzing internal and category/segment sales performance, identifying key drivers and trends (Retail sales and internal shipments) - Lead cross-functional project team to execute plans and provide direction on day-to-day management of business issues and opportunities - Help to develop the strategy and execution of consumer communication/promotional support plan - Support creation of sales presentations to support new products and educate on category trends/consumer understanding

Requirements

- Education and Experience: Bachelor’s Degree in Business/Marketing with a minimum of 4 years’ Brand Management experience (or an MBA with 3 years’ experience) in consumer-packaged goods - Analytical Skills: Working knowledge of IRI/Nielsen POS and Panel Data - Budget Management & Analysis: Experience managing P&L and conducting market research and analysis - Innovation Experience: Proven experience in whitespace and innovation development from concept to market entry - Technical Proficiency: Proficient in Microsoft Office Suite programs

Benefits

- Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote. - Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment. - Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting. - Generous Paid Time Off: Enjoy up to 34 paid days off annually. - Paid Leaves: Parental leave, Bereavement leave, and Military leave. - Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance. - Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities. - Employee Perks: Volunteer opportunities, fun employee events, and more!