Responsibilities

• Owns the 90-day rolling campaign calendar, tied to inventory, sales goals, seasonal moments, and event strategy
• Develops messaging, offers, and positioning, and eliminates conflicting promotions across the 50+ store network
• Partners bi-weekly with National Sales Directors
• Provides cross-functional direction to Performance, Creative, Lifecycle, and Events on campaign execution
• Owns end-to-end campaign success, including brief, execution, and measurable result
• Uses campaign and channel data to adjust strategy, messaging, spend, and creative direction
• Translates brand research into actionable campaign plans
• Uses AI tools to research competitors, identify best practices, and pattern-spot across markets
• Holds shared accountability for sales goals, cost per sale, expense ratio, and same-store market share

Requirements

• 5+ years in marketing strategy or brand management
• Proven end-to-end campaign ownership, from inventory insight to creative direction to performance review
• Demonstrated history of using campaign and channel data to adjust strategy, messaging, spend, and creative, with results to show for it
• Experience carrying shared sales goals or revenue accountability
• Demonstrated use of AI tools for research, competitive analysis, and identifying best practices
• Knowledge or ability to learn company computer systems and applications, including marketing analytics and AI tooling

Preferred

• Bachelor’s degree in marketing, business, communications, or related field preferred
• Retail, automotive, RV, marine, or other inventory-driven category experience preferred

Benefits

• Comprehensive health and welfare plan for all full-time employees (30+ hours/week), including:
• Major Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance (Basic, Supplemental, Spouse, and Child available)
• Employee Assistance Program (EAP)
• Paid Time Off