Drive marketing strategy and brand elevation for Hourglass Aesthetics & Wellness.

• Own marketing strategy and brand elevation for Hourglass Aesthetics & Wellness.
• Proven marketing experience in medical aesthetics or luxury retail.
• On-site Lexington role with comprehensive benefits and measurable ROI.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with revenue goals and brand standards
• Oversee and manage social media presence, ensuring cohesive messaging and elevated visual storytelling
• Plan and execute promotional campaigns, events, and membership initiatives
• Collaborate with leadership to align marketing efforts with service launches and growth objectives
• Track, analyze, and report on marketing performance metrics and ROI
• Manage email marketing campaigns, SMS outreach, and client database segmentation
• Coordinate content creation including photography, videography, and before-and-after storytelling
• Maintain consistent brand voice, aesthetic, and messaging across all platforms
• Support reputation management including reviews and online presence
• Identify partnership and community collaboration opportunities

Requirements

• Proven marketing experience required (medical aesthetics, wellness, hospitality, or luxury retail preferred)
• Strong understanding of digital marketing, branding, and growth strategy
• Experience with CRM systems, email marketing platforms, and marketing automation tools
• Proficiency in social media management and content planning
• Analytical mindset with ability to interpret data and drive decisions
• Highly organized with strong project management skills
• Creative thinker with refined aesthetic sensibility
• Self-motivated and results-oriented
• Strong written and verbal communication skills
• Ability to thrive in a fast-paced, high-performance environment

Preferred

• Bachelor’s degree in Marketing
• Experience in medical spa or aesthetic marketing
• Familiarity with Zenoti, Aesthetic Record, RepeatMD, or similar platforms
• Experience managing paid ads (Meta, Google, etc.)

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance